PRODUCTS
Purpose-driven products designed to carry the Set Apart message into everyday life.
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PURPOSE • PRODUCTS • CONTENT • COMMUNITY • ACTION
SUPPORT.
HOPE.
ACTION.
Helping people discover purpose, develop personally, build meaningful connections and take positive action.
CURRENTCOMING SOONFUTURE
THE SET APART INITIATIVE
CALLED TO BE DIFFERENT.
COMMITTED TO PURPOSE.
Set Apart Initiative is a purpose-driven platform built around products, content, community and action.
Our aim is to encourage people to recognise their value, embrace individuality, pursue purpose, develop personally and contribute to positive change.
Our mission →THE FOUR PILLARS
FOUR WAYS
TO ENGAGE.
Each pillar is part of the same long-term vision. The website clearly separates what is available now from what is being developed.
CONTENT
Messages, videos, education and stories created to encourage growth, reflection and action.
Explore media →COMMUNITY
Future events, activities, workshops and initiatives designed to bring people together.
See the vision →ACTION
Ways to support the wider vision through donations, volunteering, fundraising and partnerships.
Get involved →CURRENT PRODUCTS
WEAR THE
MESSAGE.
Current products are separated from forthcoming merchandise so visitors can see what is genuinely available.
CHOSEN: THE AWAKENING
THE MESSAGE.
THE JOURNEY.
THE AWAKENING.
Feature space for Chosen: The Awakening. Keep verified purchase destinations here as the book and premium edition are updated.
FOUNDER & LEADRYAN
JOHNSON
JOHNSON
Founder story imagery can be replaced with the final approved founder photograph.
THE STORY BEHIND THE VISION
TURNING LIVED EXPERIENCE INTO PURPOSE.
Ryan Johnson's journey has been shaped by his lived experiences and the adversity he has encountered throughout his journey.
Those experiences have influenced the values at the heart of Set Apart Initiative: empathy, fairness, justice and equality.
The vision is to build a platform that can use products, content, education, community and future initiatives to encourage people, create meaningful connections and contribute to positive change.
Read Ryan's story →OUR MISSION
“Empowering individuals through support, hope, and practical action to improve wellbeing, strengthen resilience, pursue purpose, and build connected communities.”
COMMUNITY • FUTURE DEVELOPMENT
BUILDING TOWARDS SOMETHING BIGGER.
Future development may include outreach, mentoring, workshops, wellbeing activities, physical-health activities, education and community events. These are plans, not claims of current operation.
See what we doSUPPORT OUR WORK
TURN SUPPORT
INTO ACTION.
Support can help contribute towards future community development, educational resources, workshops, outreach, content and events.
STAY CONNECTED
FOLLOW THE
JOURNEY.
Follow @setapartinitiative across TikTok, Instagram and YouTube for current content and future updates.